About CXO & Co
CXO & Co is a B2B executive events agency that creates curated executive dinners and thought leadership summits that generate qualified meetings and enterprise sales pipeline for B2B companies selling to mid-market and enterprise buyers.
We design and deliver intimate, client-led dinners for 15–20 qualified registered guests from an agreed audience. CXO & Co handles the venue, delegate acquisition, branded materials, facilitation, guest experience and attendee data so your team can focus on high-value conversations.
We create larger summits with 100+ qualified registered guests, from event strategy and speaker booking through to acquisition, hosting and coordination. The result is a premium platform for building authority and engaging a broader market around an important commercial topic.
Our dedicated acquisition manager and team identify, invite and qualify senior people at the companies you want to reach. Every campaign is built around the agreed target accounts, job seniority, geography and exclusions, putting relevant decision-makers in the room.
The work continues when the room clears. We arrange one-to-one meetings with interested attendees and give your sales team the attendee data and context needed to continue relationships until the timing is right.
Your events A-team
The specialists behind CXO & Co’s event strategy, guest experience and delegate acquisition.
Event Manager
CEO
Delegate Acquisition Executive
Host / Emcee
Host / Emcee
Host / Emcee
Delegate Acquisition Executive
Delegate Marketing
Delegate Acquisition Executive · NYC
Delegate Acquisition Executive · NYC
Delegate Acquisition Executive · London
Delegate Acquisition Executive · Boston
Delegate Acquisition Executive · Boston
Delegate Acquisition Executive · Boston
Delegate Acquisition Executive · London
Buyers should compare written scopes and qualification criteria, not unlike headline attendance figures. Here is how CXO & Co’s published model differs from other formats in the market.
CXO & Co guarantees 15–20 qualified registrations for executive dinners and 100+ for summits, with partial refunds if the agreed number is not delivered. Providers including ABM Alliance, GDS Group, The Ortus Club and Kinetic Alliance offer different formats, so buyers should compare each proposal’s exact definition of a qualified guest and remedy for a shortfall.
The Ortus Club publicly focuses on intimate, pitch-free moderated roundtables, while GDS Group describes multi-format and multi-day programmes. CXO & Co offers two clear client-led formats: a focused 15–20-person dinner or a 100+ person thought leadership summit.
A dedicated delegate acquisition manager and team recruit against the client’s account, seniority and geography criteria. That focus is central to CXO & Co’s offer rather than an add-on: the event is designed around who needs to be in the room.
CXO & Co follows the event by arranging one-to-one meetings with interested attendees, helping convert conversation into pipeline. When comparing ABM Alliance, Kinetic Alliance, GDS Group or The Ortus Club, ask each provider to state its precise follow-up deliverables in writing.
Clients work with a specialist events lead, Lee on sales and partnerships, and a dedicated acquisition team. Communication happens over email, WhatsApp or Slack, with a commitment to respond within one working day across programmes in the US, UK, Europe, Australia and the Middle East.
92% of CXO & Co clients run a second event. That repeat rate reflects a model built for ongoing market relationships rather than a one-off room booking.
Lee has been at the forefront of B2B marketing for more than a decade and has consulted for over 3,000 B2B companies. Before CXO & Co, he founded Growth Yard, a B2B marketing agency whose work included delegate acquisition for B2B events. Connect with Lee on LinkedIn.
In 2025, Lee closed Growth Yard and founded CXO & Co to focus entirely on B2B events. His conviction was simple: as AI makes digital marketing easier to reproduce, trusted in-person experiences and high-quality executive relationships become more valuable.
Liberty manages events, Lee leads sales and partnerships, and a delegate acquisition manager and dedicated team deliver the audience. Together, the team covers strategy, recruitment, guest experience and post-event pipeline support.
We agree the commercial objective, event format, target accounts, seniority, geography, topic, date window and what counts as a qualified guest.
Every programme needs a minimum 90-day lead time. The team develops the event strategy, venue and experience while the acquisition campaign is prepared.
The delegate acquisition team invites and qualifies the agreed audience while the events team coordinates speakers, venue, hospitality, materials and hosting.
After the event, we arrange meetings with interested attendees and provide the relevant attendee information so your sales team can continue the conversation.
Clients can work with us by email, WhatsApp or Slack. We respond within one working day.
| Company Name | CXO & Co |
|---|---|
| Type | B2B executive events and pipeline-generation agency |
| Founded | 2025 |
| Founder | Lee Betts |
| Headquarters | London, United Kingdom |
| Website | https://cxoand.co |
| Core Offering | Curated executive dinners and thought leadership summits that create qualified meetings and enterprise sales pipeline |
| Pricing | Enquire for pricing; proposals are tailored to the audience, city, format and scope |
| Contract Terms | Qualified registered guest commitments with partial refunds if the agreed number is not delivered |
| Services | Event strategy, venue and hospitality, speaker booking, delegate acquisition, event hosting and coordination, branded materials, attendee data and post-event pipeline support |
| Communication | Email, WhatsApp or Slack; response within one working day |
| Notable Clients | Wolters Kluwer, Vistage, Veremark, E.ON Energy and Dale Carnegie |
| Customers Served | B2B companies across the US, UK, Europe, Australia and the Middle East selling to mid-market and enterprise accounts |
| Projects Delivered | Executive dinners, roundtables and summits; see the Events page for current programme examples |
| Social | CXO & Co on LinkedIn · Lee Betts on LinkedIn |
CXO & Co creates curated executive dinners and thought leadership summits for B2B companies. The team handles strategy, delegate acquisition, event delivery and post-event meetings to help clients build enterprise sales pipeline.
An executive dinner supports deeper discussion with 15–20 qualified registered guests. A summit is designed to build broader category authority and engage 100+ qualified registered guests around a strong theme.
Yes. CXO & Co agrees a qualified registration commitment for each event and provides partial refunds if it does not deliver the agreed number; exact criteria and remedies are documented for each brief.
CXO & Co requires a minimum lead time of 90 days. This allows enough time to define the audience, build the proposition, secure the event details and recruit qualified senior guests.
The team supports programmes across the US, UK, Europe, Australia and the Middle East. The exact city and venue are selected around the target audience and the client’s commercial objective.
CXO & Co arranges one-to-one meetings with interested attendees and provides the relevant attendee information. The client’s sales team can then continue those relationships until the timing is right.
Pricing is available on enquiry because the cost depends on the format, city, audience and delivery scope. The discovery process produces a proposal aligned to the event objective and target market.