Founder & CEO
If you're a B2B marketing leader evaluating executive dinners as a pipeline channel, the first question is always the same: how much does this actually cost?
The answer: executive dinner pricing varies more widely than almost any other B2B marketing investment.
CXO & Co member pricing starts from £15k or $20k per event, with 8–15 qualified attendees guaranteed and a 100% ICP match guarantee. Other agencies and bespoke formats may cost more.
This guide breaks down exactly what drives the difference and what you should expect at each budget tier in 2026.
Before comparing prices, it helps to understand what an executive dinner package actually consists of.
There are seven cost centres in every well-run dinner:
Fine-dining private rooms in London, New York, and Singapore typically run £200 to £300 per head once you factor in service, drinks pairings, and a venue minimum.
For 15 to 20 guests, that's £3,000 to £6,000 just for the room, food & beverages.
This is the single biggest cost driver and the single biggest reason in-house attempts fail.
Getting 15 or so C-level executives to actually show up on a specific date requires multi-channel outreach across email, LinkedIn, and direct phone for 8-10 weeks, plus £1k-£2k in ad spend.
Warning: The common mistake is to think you can dedicate this to your sales team alongside their usual role. This almost always results in very few registrants, and/or the sales person just inviting current clients or warm leads, and not new logos, which is the main goal of the dinner.
A compelling topic that matches buyer pain and host expertise is what gets executives to RSVP.
Topic selection and genda design.
Some packages include a paid third-party speaker or moderator who can lift attendance and improve the quality of conversation.
Speakers run £1,000 to £3,000 depending on profile.
Branded stationery, welcome gifts, optional chauffeur transport, photography, and post-dinner drinks each add cost but can materially improve attendance and follow-up engagement.
The dinner is the start, not the finish.
Attendee research, warm-intro frameworks, one-to-one meeting setup, and sales enablement materials are what convert handshakes into pipeline.
This work is often underpriced or skipped entirely by generalist event agencies.
A senior event lead coordinates everything across an 8 to 12-week timeline.
You handle the guest list, theme, and invites internally. You hire a venue, pay for food, and perhaps bring in a freelance event coordinator.
Example costs
Venue/food/wine: £5k
Moderator: £1.5k
Delegate acquisition hours/cost: 300 hours / £6k (at £20/h)
Event management hours/cost: 50 hours / £1k (at £20/h)
Other (name tags, software etc): £500
Attendance is not guaranteed.
This tier works best if you already have warm relationships with your target accounts and primarily need a venue with logistics support.
End-to-end service typically includes ICP-matched outreach, a fine-dining venue, guest speaker, facilitator, branded experience, attendee dossiers, and explicit pipeline conversion support.
Attendance guarantee are typically from 8-15 attendees.
This tier prices in the cost of the delegate acquisition work and post-event follow ups.
You are paying extra for expertise, access to their network and for reliability that the dinner will be delivered as promised, with genuine new enterprise logos in the room.
CXO & Co guarantees 8–15 qualified attendees with a 100% ICP match guarantee, with member pricing starting from £15k or $20k per event.
Executive dinners are not a cost-per-lead channel, they are an account-penetration channel.
The right unit of analysis is pipeline created per pound spent.
For a CXO & Co dinner with 8–15 qualified attendees, build an ROI model using your actual event and membership costs, meeting conversion, opportunity conversion, deal value, and sales cycle.
Attendance and ICP fit are guaranteed. Meetings, pipeline, and revenue depend on the campaign and sales follow-up.
The same maths applied to outbound cold-calling, with its declining reply rates and rising SDR costs, increasingly does not work.
If five people show up instead of 15, you've paid the full venue cost for one-third of the audience and have little pipeline potential to show for it.
Guaranteed attendance from a specialist agency can be considerably cheaper per attendee than a budget-tier dinner where seats go empty.
If an agency quotes you a low venue-and-coordination fee but charges extra for delegate acquisition, you're effectively paying twice, and you may have no accountability for who turns up.
Make sure you understand exactly what's included before signing.
The pipeline doesn't generate itself in the 48 hours after the dinner.
Without dedicated meeting setup and warm-intro frameworks, even a flawlessly executed dinner can struggle to convert attendees into sales opportunities.
London and New York can command a 20–30% premium over secondary metropolitan areas due to venue costs and scarcity of suitable private dining spaces.
Singapore, Dubai, and San Francisco can carry similar premiums.
If your target accounts are concentrated in a single secondary city, your unit economics may improve substantially, but you may get less qualified attendees at each dinner.
Every dinner is bespoke, so headline pricing is always a starting point.
To get an accurate quote, you'll need to share your target account list, preferred geography, ideal attendee profile, and pipeline goal.
From there, a specialist agency can model the delegate acquisition effort required and provide precise pricing.
Want to know how CXO & Co can charge up to 40% less than it's competitors?
If you'd like CXO & Co to model a quote for your specific use case, book a discovery call.
We'll walk through your target accounts, preferred geography, and pipeline goals, then put a fixed-price proposal in front of you within 48 hours.
Lessons learned generating over £100m in sales for B2B companies
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